Getting certified A worthless exercise or a sound investment
Getting certified - A dilemma that has infected organizations and individuals alike. SEO certification has always been surrounded by controversies and has raised many eyebrows. There is a sea of websites that promote and offer SEO certifications, some of them belong to SEO agencies while some to independent organizations. The abundance of such agencies and organizations makes the entire situation confusing and ad hoc.
The ambiguity of the situation is further compounded by the fact that there is no official governing body for SEO practitioners, hence these courses cannot be cross checked or verified for its genuineness. Due to the conspicuous absence of a governing body, the industry as a whole lack set standards and regulations and depend heavily of self policing. No bureau of complaints and no bureau of compliance, a congenial environment for frauds and cheats. 'May hay while the sun shines' seems to have inspired the lot.
Unlike conventional education, SEO is mostly self taught. People learning search engine optimization read articles related to the field, visit forums, participates in discussions, attend seminars and conferences. They then apply their learning, observe results, make necessary adjustments and then repeat the cycle. Though there are many certifications and courses on offer from the self proclaimed certifying authorities, none of them are universally recognized.
As in any other industry, certification works as an endorsement of your expertise and credibility. Showcasing your search engine optimization certified logo, gives your potential clients a sense of security. However, the certificates on your wall would be pieces of junk if you do not have success stories, to validate your claim of being an expert. From a clients perspective, it helps them decide upon a company with whom they can entrust their advertising dollar. A word of caution - customers should be wary as these certifications can be misleading. The only safeguard they can expect comes from verifying results achieved by the company in the past. Also, if I were a customer I would probably go to the certifying SEO agency to get my work done, rather than employing the certified agency. Why would someone settle for the second best when one can get the best?
One question that I think has been left unanswered is that who certifies the certifying agency or organization. The answer to the question is plain and simple no one. I don't hold any grudges against these firms but the question still needs to be answered to establish authenticity. Search engine marketing industry is more than a decade old and having a certifying authority in our midst still sounds like a far fetched dream. Its about time to form some sort of a consortium and iron out difference to establish a global framework of rules and regulation. Getting search engines to endorse it would prove to be a mammoth task but is unavoidable to ensure sound framework.
Until and unless Search engine marketing industry decides on a set of standards which is endorsed by search engines, these certifications will only have cosmetic value.
For more information about Kneoteric visit at http://www.kneoteric.com/internet-marketing/seo-services.html
WNQA Articles:
The House Designers is Now Better Homes and Gardens® Exclusive Online Home Plan Provider
The House Designers is now BHG.com's exclusive home plan provider. Choose from over 4,000 best-selling house plans from the leading architects and designers in the United States.
4 Important Tips on Quick Weight Loss Diet Plan
One thing must be true about quick weight loss diet plan, it has to be as realistic as possible. How many times have you browsed on lists of sophisticated diet plans in magazines only to toss them back to the bin afterwards? Many diet plans are jargons. They give impression that some in the lists are available in the outer space. It has to be easy to follow, clear and practical.
Tips Of Positive Parenting Skills - Parenting Guidelines For Single Mothers
Raising children as a single mother is a challenge There are moments when you find that your life is in complete disarray and your house is in complete chaos
Real Parenting Advice For Single Fathers and Single Mothers
The best single parenting advice I know of is this: It takes a village to raise a child. Single mothers, or single fathers, have extra demands and stress placed on them. It just takes more than two hands to raise a family-it takes a village. Sometimes other people just have no idea what it is like to be alone, raising your kids.
New Online Nutrition Service Features Diet and Weight Loss Tips That Work
Don't fall for another fad diet, HyperStrike's Online Nutrition Programs are for safe and permanent weight loss
Single Parenting Problems - Mothers As Single Parents In USA
Single mothers face a lot of problems while bringing up children in USA Financial problems being the most important as ex-husband may not pay the court order money for child support
A Weight Loss Diet Tip That Really Works
Many people search for a magical weight loss diet tip that will help them shed the pounds and keep them off. But is there really any such thing? If all the best information could be packaged into one workable piece of advice, then maybe that would be the magical tip people yearn for.
Tips For The Working Mother - Staying Sane When Working From Home
For most moms, working and raising children can be very daunting. But for those moms who work from home, getting their work done while preparing meals, trying to get children to take naps, cleaning and running errands can make working during the day almost impossible. Developing a strategy and a work schedule is important if you want to continue working and raise your family at the same time. The following tips can help you become more productive when working and still maintain a close connection to your children.
Easy Weight Loss Tips - An Easy Weight Loss Plan to Get the Weight Off
With so many diet books, weight loss programs and pills, potions and drinks, you would think that developing an easy weight loss plan took a Master's degree in Nutrition to figure it out But it really isn't like that
Online Dating Singles Advice: Become a Australian Marriage Statistic
The average Australian family no longer necessarily consists of a mother, father and children In today?s society we find a variety of different set ups living happily side by side
The Professor's House Now Offers Dating and Marriage Advice
With an emphasis on growth and development for couples, the Professor's House new Marriage Section is able to offer married couples the launching pad for relative discussion, scenario understanding, and tips and advice that fall into everything from the most common categories to those that are often considered family secrets.
Weight Loss Tips: 25 Weight Loss Tips for Healthy Weight Loss
People who lose weight and keep it off succeed by adapting a healthy lifestyle, not by dieting. You must enforce healthy eating habits that will continue to be part of your life forever. Weight loss isn?t something you can do for a few weeks or month. It?s a life-long commitment.
Weight Loss Tips - 25 Weight Loss Tips For Healthy Weight Loss
People who lose weight and keep it off succeed by adapting a healthy lifestyle, not by dieting. You must enforce healthy eating habits that will continue to be part of your life forever. Weight loss isn?t something you can do for a few weeks or month. It?s a life-long commitment.