ON Networks Introduces ON Dating: A New Video Guide-to-Success for Online Courtship -- Internet Series, Produced by NBC Universal Digital Studios, O
AUSTIN, Texas (BusinessWire EON) June 13, 2007 --
The show functions as a virtual dating coach, dedicated to helping viewers navigate the sometimes treacherous terrain of online romance. Hosted by Andrea Syrtash, a certified dating coach, each ON Dating show serves as a 3-8 minute primer on how to date in the 21st century, offering viewers advice on topics ranging from how to write the perfect profile to proper online etiquette to selecting the site that's best for you.
"In this information age, we all know somebody who has found love online," said Syrtash, a trained life coach who has offered advice on dating and relating in various media outlets including NPR, USA Today and NBC's Today Show. "ON Dating will show you how to stand out in the crowd and, ultimately, become successful in the virtual arena."
To that end, the show juxtaposes real-life success stories with all-too-common pitfalls, featuring quick person-on-the-street testimonials as well as in-studio guests. ON Dating also examines the individuals and companies bringing people together over the Internet and evaluates the newest trends in online dating.
This week's episode features an exclusive interview with Dr. Ian Kerner, a Relationship Expert with Match.com, the world's largest Internet dating site. Reminding viewers that last year alone, more than 500,000 singles found meaningful relationships through Match.com, Kerner encourages viewers to broaden their dating scope through the world of virtual romance.
"Benjamin Franklin said that 'the definition of insanity is to do the same thing over and over again and expect a new result,' and I think, prior to online dating, that's what a lot of us would do when it came to romance. We'd go to the same bars and parties expecting to find Mr. or Ms. Right and would usually go home disappointed. With online dating, we now have an opportunity to do new things in new ways."
ON Dating is produced for ON Networks in New York City by NBC Universal Digital Studios, a studio dedicated to creating video content specifically for digital platforms. Viewers can apply the practical advice offered on the weekly show and use ON Dating as a valuable dating resource.
"This audience is very busy and very tech savvy - spending a good portion of their day online," said Matthew Evans, Vice President, Digital Media and head of NBC Universal Digital Studios. "A show like this fits their lifestyle perfectly. The expert advice is presented in a user-friendly format that is both informative and entertaining."
To share the Match.com show or any other ON Dating video, simply select the desired episode at www.ondating.tv and click on the "chain" icon in the player control bar. There, you can view the embedded HTML player code, which can be copied and then pasted onto any web page.
ON Dating is one of several new programs being introduced by ON Networks, Inc. (ON). The show can be watched anytime, anywhere at www.ondating.tv. There, viewers can subscribe to receive notices about new Dating episodes as well as get other program information and updates from ON. Other shows available at www.onnetworks.com are: Cocktails on the Fly, Austin Connoisseur, Budget Health Nut, Dinner with the Band, Golf Tips, Stump the Chef and Zen Living.
About NBC Universal Digital Studios
NBC Universal Digital Studios combine NBC Universal's legacy of storytelling with technical innovation to create a wide range of content for digital media platforms. The Studios create engaging, video-based experiences, webisodes, viral videos and other video content for broadband and wireless devices. Recent programs include "Watch What Happens," a weekly, live-streaming, online program available at BravoTV.com and "A Big Life with Sissy Biggers," available on the MSN Originals platform (abiglife.msn.com).
About ON Networks, Inc.
ON Networks is changing the way in which television shows are created, distributed, consumed and monetized. It's a new media company for the digital generation, delivering high-definition content on-demand across the Internet and new networks like IPTV, digital cable and iTunes. With original series for every pastime and pursuit, ON's short-form, weekly videos satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. Join the growing ON community at www.onnetworks.com.
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